Impact Real Estate Podcast: Webinar Series (Optimizing Tech for the Real Estate and Hospitality Practice)

On this episode of the Impact Real Estate Podcast presented by Jackson Lucas Executive Search, we bring you the latest from our Webinar Series with industry pioneers Nicole Jones Mills, Lisa Tully-Lavian and Chris Urwin. The conversation revolves around the adoption of AI and data-driven strategies in the real estate industry. The participants discuss their initial hesitations and subsequent embrace of AI, highlighting the benefits it brings to customer service, lead qualification, and personalized experiences. It's a crash course on how A.I. is revolutionizing the industry!

Apple Podcasts: https://apple.co/3I3nkG9

Spotify: https://spoti.fi/35ZJGLT

Web: https://www.jacksonlucas.com/podcast/webinar-ai

4:54 Setting the Goal: Harnessing Data to Improve Experiences

13:27 Initial Hesitations and Embracing AI

21:19 Starting Small and Addressing Pain Points

23:54 Data Quality and a Single Source of Truth

30:46 Integrating AI as a Valuable Team Member

32:08 Treating AI as a Person and Providing Constant Information

34:37 Cross-Functional Collaboration for Successful Adoption

35:05 Mindset Shift and Iterative Processes in AI Adoption

38:18 Enhancing Efficiency and Productivity with AI Tools

45:50 Crafting Effective Prompts and Maintaining a Warm Customer Experience

52:42 Upskilling and Cybersecurity in AI Implementation

Takeaways

Start small and address specific pain points when adopting AI and data-driven strategies in the real estate industry.

Data quality and a clean single source of truth are crucial for successful implementation.

Integrate AI as a member of the team, constantly providing it with information and treating it as a valuable colleague.

AI can improve customer service, lead qualification, and personalized experiences in the real estate industry.

Cross-functional collaboration is essential for successful adoption and implementation of AI. AI adoption in real estate requires a mindset shift and an iterative process.

AI tools like ChatGPT, Claude, and PoPilot can enhance efficiency and productivity in real estate.

Crafting effective prompts and maintaining a warm and personable customer experience are crucial when using AI.

Upskilling and cybersecurity are important considerations for successful AI implementation in real estate.