Impact Real Estate Podcast: Webinar Series (Optimizing Tech for the Real Estate and Hospitality Practice)
On this episode of the Impact Real Estate Podcast presented by Jackson Lucas Executive Search, we bring you the latest from our Webinar Series with industry pioneers Nicole Jones Mills, Lisa Tully-Lavian and Chris Urwin. The conversation revolves around the adoption of AI and data-driven strategies in the real estate industry. The participants discuss their initial hesitations and subsequent embrace of AI, highlighting the benefits it brings to customer service, lead qualification, and personalized experiences. It's a crash course on how A.I. is revolutionizing the industry!
Apple Podcasts: https://apple.co/3I3nkG9
Spotify: https://spoti.fi/35ZJGLT
Web: https://www.jacksonlucas.com/podcast/webinar-ai
4:54 Setting the Goal: Harnessing Data to Improve Experiences
13:27 Initial Hesitations and Embracing AI
21:19 Starting Small and Addressing Pain Points
23:54 Data Quality and a Single Source of Truth
30:46 Integrating AI as a Valuable Team Member
32:08 Treating AI as a Person and Providing Constant Information
34:37 Cross-Functional Collaboration for Successful Adoption
35:05 Mindset Shift and Iterative Processes in AI Adoption
38:18 Enhancing Efficiency and Productivity with AI Tools
45:50 Crafting Effective Prompts and Maintaining a Warm Customer Experience
52:42 Upskilling and Cybersecurity in AI Implementation
Takeaways
Start small and address specific pain points when adopting AI and data-driven strategies in the real estate industry.
Data quality and a clean single source of truth are crucial for successful implementation.
Integrate AI as a member of the team, constantly providing it with information and treating it as a valuable colleague.
AI can improve customer service, lead qualification, and personalized experiences in the real estate industry.
Cross-functional collaboration is essential for successful adoption and implementation of AI. AI adoption in real estate requires a mindset shift and an iterative process.
AI tools like ChatGPT, Claude, and PoPilot can enhance efficiency and productivity in real estate.
Crafting effective prompts and maintaining a warm and personable customer experience are crucial when using AI.
Upskilling and cybersecurity are important considerations for successful AI implementation in real estate.